For me... learning is what really motivates me. Going out of my comfort level. It may seem hard at first shot but over the years it has shown to be what really makes you getting better on what you do. Accepting every challenge with a strong believe that you'll be able to overcome it...Being in a constant state of knowing that you don't master what you're about to do, makes you excel in trying to find the better way to do it. And it turns every minor successful task into a major achievement.
Of course, being surrounded with people that push you to push yourself and are there to help you succeed or support you when failing helps a lot. A culture of experimentation and constant improvement is key to keep the innovation coming. Don't be afraid to fail... as long as you fail fast and learn from it.
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